Shopify web design that's built to sell, not just to launch

Custom stores and redesigns for wellness brands. They are designed around how your customers actually buy, developed to load fast, and structured to rank on Google from the first line of code.

Get a Free Design Review

A 15-minute video on what your current store's design is costing you.

Shopify storefront design and development strategy tablet mockup

$5M+Client Revenue Influenced

18%Avg. Conversion Lift

120%Organic Traffic Driven

40+Shopify Stores Launched

A slow, confusing store taxes every dollar you spend

Every channel you invest in, like ads, email, SEO, and influencers, lands on the same store. If that store takes four seconds to load, buries the subscription offer, or looks like a template with the demo text swapped out, you're paying an invisible tax on all of it.

We've rebuilt enough stores to know where the money hides: product pages that don't answer the customer's first question, mobile checkouts with one step too many, homepages that talk about the brand instead of the buyer. Backed by technical SEO & schema, high-LTV subscription architecture, and high-impact creative production, design isn't decoration here. It's the difference between traffic and revenue.

Bar chart showing consistent growth with an upward trending arrow

What you get

Custom Shopify design

No recycled templates. Your store, your customer, your category.

Theme development

Clean Liquid work, Online Store 2.0 sections your team can edit without us.

Conversion-first PDPs

Product pages structured around questions, objections, and proof.

Speed & Core Web Vitals

Because Google ranks fast stores and customers abandon slow ones.

SEO-ready architecture

Heading structure, schema, and URL logic baked in, not bolted on.

Subscription-ready builds

Recharge/Skio/Appstle compatibility from day one.

How a build works

Design review.
We tear down your store (or competitor's) and agree on what better means in numbers.
Design.
Wireframes → full design in your brand system. You approve every screen before code.
Build.
Development in sprints with a staging link you can click through weekly.
Launch & handoff.
QA on real devices, redirect maps to keep rankings, and training so your team can edit content alone.

Start With the Free Teardown

Built for wellness brands

Design patterns differ by category. A supplement PDP lives on ingredient trust, a cold-plunge page on education, and a pet brand on emotional proof.

Texas Star Grill Shop outdoor kitchen and modular configuration Shopify Plus redesign

Shopify Plus · High-AOV

Outdoor Living & DTC Commerce✦ Scaled to National Brand

Texas Star Grill Shop

$9M+National GMV Scaled

+18%Conversion Rate Lift

+12%Average Order Value (AOV)

Transformed a premier Houston outdoor living specialist into a high-converting national DTC brand. By implementing an intuitive modular grill configurator, transparent dimension specs, and category SEO hubs, Texas Star Grill Shop captured high-intent shoppers and drove record sales for high-ticket orders.

⚡0.8s LCP · 99/100 Mobile Speed

✦Modular Bundle Builder

✦Intent-Driven SEO Hubs

Web Design & Development FAQs

How much does a Shopify build or redesign cost?

It depends on scope. A redesign of an existing theme costs less than a ground-up custom build. Because we're a lean, senior-led team, our overhead is lower than a traditional agency. This means more of your budget goes into the actual build. Book a free design review and we'll give you a real number.

How long does a store build typically take?

Most redesigns run in weekly sprints over several weeks, with a staging link you can click through as we go. Ground-up custom builds take longer. We'll give you a realistic timeline once we've seen your current store and scope.

Will a site redesign kill my Google rankings?

Not if it's done right. Every build ships with SEO-ready architecture. This includes heading structure, schema, and URL logic, plus redirect maps at launch specifically to protect the rankings you've already earned.

Should I use a premium theme or get a custom build?

It depends on how much your current theme is already costing you in speed, flexibility, and conversion. We're honest about it in the design review. Sometimes a well-configured premium theme is the right call, and sometimes it isn't.

Find out what your design is costing you.

One URL, one free 15-minute design review. We'll show you the leaks before you spend a dollar.