The Shopify growth agency for supplement brands

SEO, CRO, and subscription optimization for vitamin, protein, and functional supplement brands. Built by people who know a structure/function claim from a disease claim, and a Recharge flow from a checkbox.

Get a Free Supplement Store Teardown

15 minutes on video: your conversion leaks, your unclaimed keywords, one subscription fix.

Supplements, vitamins, and functional nutrition storefront setup

$5M+Client Revenue Influenced

18%Avg. Conversion Lift

120%Organic Traffic Driven

40+Shopify Stores Launched

Supplements is where ad-dependent brands go to plateau

You know the squeeze. Supplement CACs are among the highest in DTC while Meta narrows what health brands can even say in an ad. Amazon undercuts your pricing on your own branded searches. And the customer you finally win at a loss? You need three, four, five reorders before they're profitable. Most brands leave these reorders entirely to chance.

The brands escaping the squeeze all look the same underneath. They rank for the ingredient and condition searches their customers make ("magnesium glycinate vs citrate," "best creatine for women"). They convert that trust-heavy traffic with proof-first product pages. They move buyers onto subscriptions before the second-order dropoff. That's not three strategies. It's one system. It's the one we build.

Bar chart showing consistent growth with an upward trending arrow

How We Grow Supplement Brands

01Ingredient & condition SEO

The highest-intent supplement traffic isn't your brand name. It's ingredient and goal searches. We build the education-to-product content ladder that captures them. It is written inside FTC/FDA lines so it ranks and survives.

02Proof-first store design

Supplement PDPs live or die on trust: third-party testing, ingredient sourcing, dosage transparency. We design pages that surface proof where hesitation happens.

03Subscribe & Save that actually saves the sale

Offer structure, Recharge/Skio implementation, replenishment emails timed to your product's actual usage cycle, and churn flows that rescue failed payments before they become cancellations.

04Label-grade creative

Supplement-facts graphics, ingredient breakdowns, and certification badges. This is the visual proof layer that separates trusted brands from white-label lookalikes.

The details that make or break supplement growth

The FTC/FDA compliance line

Structure/function language, no disease claims, and substantiation for everything. Respecting this is exactly what Google's health-content standards reward.

Replenishment timing beats discount depth

The second order isn't won with a bigger coupon. It's won by arriving before the bottle runs out. We time flows to your product's actual usage cycle.

Recharge vs Skio vs Appstle

Each app fits a different catalog, volume, and flexibility need. We work in all three daily and give the honest recommendation, not the affiliate one.

Proof placement on the PDP

Third-party testing, sourcing, and dosage transparency only convert when they sit where hesitation happens. Do not bury them on a lab-results page nobody visits.

Defending your brand from Amazon

When Amazon undercuts your own branded searches, the answer isn't a price war. It's owning the ingredient and goal searches upstream where they answer generically.

What we won't take on

We hard-decline legally grey categories. If a product's claims can't be made compliantly, no marketing is worth the risk to your brand or ours.

Texas Star Grill Shop outdoor kitchen and modular configuration Shopify Plus redesign

Shopify Plus · High-AOV

Outdoor Living & DTC Commerce✦ Scaled to National Brand

Texas Star Grill Shop

$9M+National GMV Scaled

+18%Conversion Rate Lift

+12%Average Order Value (AOV)

Transformed a premier Houston outdoor living specialist into a high-converting national DTC brand. By implementing an intuitive modular grill configurator, transparent dimension specs, and category SEO hubs, Texas Star Grill Shop captured high-intent shoppers and drove record sales for high-ticket orders.

⚡0.8s LCP · 99/100 Mobile Speed

✦Modular Bundle Builder

✦Intent-Driven SEO Hubs

Explore other wellness categories

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Supplements & Nutrition FAQs

How do supplement brands grow without paid ads?

By owning the ingredient and condition searches their customers make before they ever see an ad. We convert that trust-heavy traffic with proof-first product pages and move buyers onto subscriptions before the second-order dropoff. Organic search compounds where ad spend doesn't.

Can you write supplement content that's FDA/FTC compliant?

Yes. We write inside structure/function language and avoid disease claims with substantiation for what we do say. It's exactly the discipline Google's health-content quality standards reward. Compliant content tends to rank better, not worse.

Do you work with small supplement brands?

Our sweet spot is US supplement brands doing $300K to $3M a year. This is big enough that SEO and conversion work move the bottom line, and small enough that bigger agencies overlook you.

What subscription apps do you work with?

Recharge, Skio, and Appstle daily. Each fits a different catalog, volume, and flexibility need, and we give you the honest recommendation for your specific store rather than a one-size-fits-all pitch.

Find out what your supplement store is leaving on the shelf.

Send your URL. Free 15-minute video: conversion leaks, unclaimed keywords, one subscription fix you can ship this month.