Run the math on your own store: if 1,000 people visit and 15 buy, you're paying to acquire 985 people who leave with nothing. And of the 15 who bought — how many will you ever see again? For most growing brands the honest answer is "one, maybe two."
That's the leak digital marketing is supposed to fix, and it's why we build ours around the unglamorous work that compounds: conversion optimization so more visitors buy, subscription programs so buyers commit to a schedule, and email & SMS flows so the ones who drift come back. For supplement, pet, and food brands, repeat revenue isn't a channel. It's the business model.